Painting marketing hub
Painting marketing.
Every painting guide we've published, in one place — 15 playbooks written from accounts we run, grouped by the market they were written for. The channel mix, the bids, the landing pages and the definition of a good lead all change by city, so start with your own market rather than the national averages.
This category sits inside our Home Services marketing work. For the wider archive across every trade, see the full blog.
Start here.
- Google Ads for painting contractorsInterior, exterior, and cabinet refinishing behave like three separate businesses in the auction. Budget them that way.
- Facebook ads for painting companiesBefore-and-afters are table stakes. The offer, the follow-up cadence, and whether lead forms beat a landing page for painters.
- Why painters lose bids they should winSpeed to estimate, how you present price, and a follow-up sequence that lifts close rate 10+ points without spending another dollar on ads.
Painting in Dallas.
- Google Ads for Painting Companies in Dallas, TXInterior vs. exterior structure, DFW seasonality, price-anchored ad copy, and the cost-per-lead ranges Dallas painting contractors should expect.
- Facebook Ads for Dallas Painting CompaniesBefore-and-after creative, DFW neighborhood targeting, lead form quality controls, and how Meta fits alongside search for Dallas painting contractors.
- Improving Painting Estimate Close Rates in DallasThe close-rate math, same-day proposals, follow-up cadence, and the specific trust signals that let DFW painters win against a cheaper bid.
Painting in Fort Worth.
- Google Ads for Painters in Fort Worth, TXWhy lead-safe messaging outperforms generic repaint ads in Fairmount and Ryan Place, and how Fort Worth's seasons should reshape your budget.
- Facebook Ads for Painters in Fort Worth, TXHow real before-and-after photos from Fairmount, Walsh Ranch and Haltom City outperform generic painting ad creative on Facebook.
- How Fort Worth Painters Can Improve Estimate Close RatesWhy close rate, not lead volume, is usually the real bottleneck for Fort Worth painting companies, and five fixes that move the number.
Painting in Plano.
- Google Ads for Painters in Plano, TXWhy splitting exterior and interior campaigns, and addressing HOA color approval directly, outperforms generic house painter ads in Plano's market.
- Facebook Ads for Painters in Plano, TXHow before/after video and tight neighborhood targeting on Meta reach Plano homeowners before they've even started searching Google for a painter.
- How Plano Painters Can Improve Estimate Close RateWhy Plano painting estimates die from slow follow-up and HOA approval anxiety more often than price, and the sequence that fixes both.
Painting in Austin.
- Google Ads for Painting Companies in Austin, TXHow Austin painters should time exterior campaigns before summer heat, target bungalow prep-work searches, and win the short-term rental turnover segment.
- Facebook Ads for Painters in Austin, TXHow Austin painting contractors should build Meta ad creative around bungalow transformations, seasonal retargeting, and the short-term rental turnover segment.
- Improve Estimate Close Rate for Painters in Austin, TXWhy Austin painting estimates get lost to slow follow-up and underpriced bungalow prep work, and how a structured follow-up system recovers those jobs.
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