Before/after photos sell better than search ever will.

Painting sells on what it looks like, and Facebook is a visual medium.

Google Ads captures people who already know they want a painter and are actively searching. Facebook and Instagram reach people scrolling who haven't started thinking about it yet but who see a dramatic before/after of a home that looks like theirs and suddenly reconsider their own faded exterior or dated interior. In Plano specifically, that works especially well because the housing stock is visually consistent enough within a subdivision that a Preston Meadow homeowner scrolling past a Preston Meadow before/after immediately recognizes the similarity.

Neighborhood-level geo-targeting is more precise on Meta than most people realize. We can target a radius as tight as two or three miles around a specific subdivision like Hunters Glen or Willow Bend, layer in homeowner status and estimated home value, and put the ad specifically in front of people who match the profile of a homeowner facing a repaint decision rather than renters or apartment residents who have no reason to convert.

Cost per lead on Meta for Plano painting campaigns typically runs $30 to $70, higher per lead than we'd like to admit compared to some other channels, but the leads tend to be earlier in their decision process, meaning close rate and average job size can be strong once a good follow-up sequence nurtures them rather than expecting an immediate booking.

Retargeting is where Meta earns its keep for painters here. Someone who watched 75 percent of a video showing a full exterior transformation but didn't click through gets served a follow-up ad a few days later with a direct offer, and that sequence recovers a meaningful share of leads that a single-ad approach would simply lose.

What actually performs in Plano Meta campaigns for painters.

• Slow-pan before/after video, not a static split image

  Video that holds on the before for a beat before revealing the after consistently outperforms a static side-by-side image in watch time and click-through in our Plano tests.

• Real Plano brick and siding styles

  Creative featuring the specific brick tones and siding patterns common in West Plano and Preston Meadow homes performs better than generic stock house photography that doesn't visually match what viewers see out their own window.

• HOA-approved color palette callouts

  An ad specifically noting "HOA-approved exterior colors" for a named community like Willow Bend earns higher click-through than a generic color offer, since it answers an objection before it's raised.

• Interior transformation for relocation buyers

  Carousel ads showing a full interior repaint completed within a week target new Legacy West and West Plano homeowners well, especially when timed to run right after typical corporate relocation closing periods.

• Customer testimonial video over stock testimonial text

  A short video of an actual Plano homeowner talking about their experience, even filmed casually on a phone, outperforms polished text testimonials by a wide margin on both engagement and conversion.

What to expect from a Plano painter Meta ads budget.

Lead estimates assume a well-built creative set with at least one video asset; static-image-only campaigns typically underperform these ranges by 15 to 25 percent.

Questions from Plano painters

Is Facebook or Google Ads better for a Plano painting company?

They work best together. Google captures homeowners already searching, while Facebook and Instagram reach people who haven't started actively looking but respond to a compelling before/after they weren't expecting to see. Most of our Plano painting clients run both, with Meta often producing the lower cost per click but a slightly longer path to close.

How tightly can you target a specific Plano neighborhood on Facebook?

Quite tightly. We can build a two to three mile radius around a specific subdivision like Willow Bend or Hunters Glen, layer in homeowner status and estimated home value, and exclude renters and apartment residents, which keeps the audience focused on people actually likely to hire a painter.

What kind of creative works best for Plano painting ads?

Slow-pan before/after video featuring homes with brick and siding styles that match what local homeowners actually see in their own neighborhood consistently outperforms generic stock photography or static split-image creative in our testing across Plano accounts.

Do Facebook leads close as well as Google Ads leads for painters?

They tend to come in earlier in the decision process, so raw close rate on first contact is often lower, but with a proper follow-up sequence over one to two weeks, overall close rates end up comparable, and average job size is sometimes higher since Facebook reaches homeowners before they've gotten multiple competing quotes.

How much does it cost to get started with Meta ads as a Plano painter?

We generally recommend starting with $800 to $1,200 a month to properly test creative and audience combinations before scaling up, since jumping straight to a large budget without knowing which before/after content and neighborhoods perform best usually wastes money in the first month or two.