Solar marketing hub
Solar marketing.
Every solar guide we've published, in one place — 15 playbooks written from accounts we run, grouped by the market they were written for. The channel mix, the bids, the landing pages and the definition of a good lead all change by city, so start with your own market rather than the national averages.
This category sits inside our Home Services marketing work. For the wider archive across every trade, see the full blog.
Start here.
- Google Ads for solar installers$40 clicks demand ruthless qualification. Intent tiers, homeowner and roof screening, and the cost-per-appointment math that keeps you solvent.
- Meta ads for solar companiesOffer angles that still work after the incentive changes, creative that survives frequency, and lead forms that filter instead of flood.
- Killing bad solar leadsSet rate, sit rate, close rate — the funnel table that shows whether your leads are bad or your process is. Plus cost per install benchmarks.
Solar in Dallas.
- Google Ads for Solar Installers in Dallas, TXWhy DFW solar leads are cheap and solar customers are expensive: qualification, deregulated-market messaging, and the metrics that actually predict installs.
- Facebook Ads for Dallas Solar CompaniesCreative that beats solar skepticism, in-form qualification, DFW neighborhood proof, and the nurture sequence a 90-day close requires.
- Fixing Solar Lead Quality in Dallas, TXA lead scoring framework for DFW solar: the five disqualifiers, how to protect closer capacity, and why cost per installed customer is the only real metric.
Solar in Fort Worth.
- Google Ads for Solar Installers in Fort Worth, TXHow Oncor versus Tri-County Electric territory and hail-driven roof replacements should shape Google Ads strategy for Fort Worth solar installers.
- Facebook Ads for Solar Installers in Fort Worth, TXWhy bill-shock creative beats panel photos, how Oncor and Tri-County Electric territory should split your Meta targeting, and what follow-up speed does to booked appointments.
- Solar Lead Quality in Fort Worth, TXWhy raw lead volume is the wrong metric for Fort Worth solar installers and how roof, utility, and bill data can filter out dead-end appointments before they cost a rep an afternoon.
Solar in Plano.
- Google Ads for Solar Installers in Plano, TXWhy the July Oncor bill drives more solar searches in Plano than any tax credit messaging, and what it costs to compete for those clicks.
- Facebook Ads for Solar Installers in Plano, TXHow to reach affluent Collin County homeowners on Facebook before Google Ads even enters the picture, and what creative actually converts.
- Solar Lead Quality in Plano, TXWhy cheap, unfiltered solar leads cost more in the long run than expensive, qualified ones, and what signals actually predict a close in Collin County.
Solar in Austin.
- Google Ads for Solar Installers in Austin, TXWhy Austin Energy and Pedernales Electric customers need entirely separate ad campaigns, and where the sustainability-minded buyer actually clicks.
- Facebook Ads for Solar Installers in Austin, TXWhy an already-convinced Austin buyer needs proof of execution, not another pitch for why solar makes sense.
- Solar Lead Quality in Austin, TXWhy utility territory mismatches and mature oak canopy shading quietly waste more Austin solar appointments than bad ad targeting ever does.
✦ Skip the reading
Want it done for you?
20-minute call. We'll pressure-test your solar marketing and show you the fastest path to more booked jobs — free.