Ads ready before the hail even hits.
Austin's hail events are short and violent, sometimes fifteen minutes of damage that generates weeks of search demand, and a roofing account that isn't pre-built for that moment misses most of the opportunity.
A single hailstorm can generate more search volume in three days than a normal month of steady roofing demand.
When a hail cell moves through Austin, it's rarely a slow, widespread event, it's usually a fast, narrow band that hits one part of the metro hard while leaving neighborhoods a few miles away untouched. That means search demand for roof repair and roof inspection spikes intensely but only in specific zip codes, and an account that isn't watching storm tracking closely enough will either miss the surge entirely or burn budget in areas the storm didn't actually hit.
Cost per click on roofing terms in Austin climbs fast right after a storm because every roofer in the metro, plus a wave of out-of-town storm chasers, floods the same keywords within hours. We build standing storm-response campaigns that sit paused most of the year and go live within an hour of a confirmed hail event in a specific area, which lets our clients capture demand before the storm chasers even set up shop.
Outside of storm season, steady roofing demand in Austin splits between aging roofs in central neighborhoods reaching the end of their lifespan and new construction inspection or warranty work in Cedar Park, Leander, Buda, and Kyle. We keep evergreen campaigns running for both audiences so the account isn't entirely dependent on the next storm to produce leads.
By the time a storm chaser's account catches up to a hail event, the client we pre-built the campaign for is already three days into booked jobs.
What Austin roofing accounts actually cost to run well.
| Monthly ad spend | Expected calls | Where it breaks down |
|---|---|---|
| 3,200 to 4,800 | 12 to 20 | Evergreen coverage, central Austin repair and replacement terms only |
| 5,500 to 8,000 | 22 to 35 | Adds one growth suburb plus insurance inspection terms |
| 9,000 to 13,000 | 35 to 55 | Full evergreen coverage across central Austin and multiple suburbs |
| 14,000 plus | 55 to 90 | Includes standing storm-response budget reserve on top of evergreen spend |
| Under 3,000 | 4 to 10 | Not enough to compete on evergreen terms in a market this seasonal |
| Active storm event | 3x to 6x normal | We recommend a separate emergency budget cap released only during confirmed hail events |
Ranges reflect Travis County accounts we manage or have audited, storm periods excluded from the baseline numbers.
Five things every Austin roofing account needs that generic agencies skip.
- Pre-built storm response campaigns
Ad copy, budget caps, and landing pages built in advance and kept paused, ready to activate within an hour of a confirmed hail event in a specific part of the metro.
- Zip-level storm tracking integration
We monitor storm reports by zip code so budget only ramps in areas that were actually hit, instead of spending evenly across a metro where only one section took damage.
- Insurance claim process messaging
Ads and landing pages that speak directly to the insurance claim process reduce hesitation for homeowners unsure whether their damage even qualifies for a claim.
- Permit and inspection timeline transparency
City of Austin and surrounding jurisdiction permit delays are real, and being upfront about them in your messaging builds trust instead of causing drop-off later in the process.
- Growth suburb evergreen coverage
Steady campaigns targeting new construction inspection and warranty work in Cedar Park, Leander, Buda, and Kyle keep the account productive between storm cycles.
Questions from Austin roofing contractors
- How fast can a storm-response campaign actually go live?
- If it's pre-built and just paused, we can activate it within an hour of a confirmed hail report for a specific zip code, which matters because cost per click on roofing terms typically triples within the first day after a storm as every roofer and storm chaser floods the same keywords.
- Is it worth advertising year-round if most of my business comes from storms?
- Yes, because relying entirely on storm cycles means long stretches with no lead flow, and evergreen campaigns targeting aging roofs and new construction inspection work keep the account productive and keep your Google Ads account's performance history strong for when a storm does hit.
- Do out-of-town storm chasers actually affect my costs?
- Yes, after a confirmed hail event it's common to see a wave of out-of-state roofing crews bidding aggressively on the same terms for a few weeks, which is exactly why having a pre-built campaign ready to launch immediately matters more than trying to outbid them once they've already arrived.
- Should I mention insurance claims in my ad copy?
- Generally yes, since a large share of storm-related roofing searches come from homeowners unsure whether their damage qualifies for a claim, and addressing that directly in your ads and landing page reduces hesitation and improves conversion.
- How do you decide which suburbs to prioritize for evergreen campaigns?
- We look at new construction volume and existing roof age data together, since Cedar Park and Leander skew toward newer roofs needing inspection or warranty work while older central Austin neighborhoods skew toward age-related replacement, and we split budget based on that mix.
20 minutes. Zero pitch.
We will look at your current account and show you how ready it actually is for the next hail event versus how ready you think it is.