Marketing Company for Park City Service operators.
Second homes, short-term rentals and a fast-growing Wasatch Back. We build Park City marketing around snow-season urgency and owners who hire remotely.
Short-term rentals changed who your customer is.
A large share of Park City properties are rented, which means many decisions are made by managers and remote owners judged on turnaround speed rather than price. Fast, documented service wins those accounts and keeps them.
The Wasatch Back — Kimball Junction, Jeremy Ranch, Heber and Midway — is growing quickly and is far less contested than Park City proper, making it a strong expansion target.
Salt Lake City is close enough that valley companies bid into this market, so local positioning and mountain-specific expertise are worth stating explicitly.
Five levers.
Pulled relentlessly.
Pick one. Pick all five. Every channel feeds the same pipeline so nothing slips through the cracks.
Growth strategy & consulting
Every client gets hands-on marketing consulting and growth strategy advice that goes beyond the channels we manage. We act like a fractional CMO for your business, helping you decide where to invest next and what to ignore.
- ✦When to (and when not to) invest in car wraps
- ✦How to sponsor local events for real community engagement
- ✦Social media marketing that actually builds trust
- ✦Using local Facebook pages to generate leads
- ✦How to request reviews and referrals from customers
- ✦Marketing decisions mapped to your revenue goals
Ski season is the whole calendar.
From first snow through spring, snow removal, heat trace, frozen pipe response, ice dams and rental turnovers dominate. Contracts and vendor lists get set in the fall.
Summer is the construction, exterior and landscape window, compressed into a few months and heavily booked in advance.
Rental turnover creates constant small-job demand — cleaning, repair, appliance and plumbing calls — that steady contract relationships capture better than one-off advertising.
Where Park City budgets belong first.
- Property manager and STR outreach
Recurring turnover work is the most reliable revenue in this market.
- Fall contract campaigns
Winter vendor decisions are made in September and October.
- Wasatch Back expansion
Heber, Midway and Kimball Junction are growing and lightly contested.
- Response-time positioning
Rental downtime costs owners money. Speed is the selling point here, not price.
One Operator.
one hundred wins.
One killer team.
I'm a marketing executive who has spent a decade behind the curtain working with companies of every size, helping business owners realize life-changing revenue outcomes. 100+ companies. Nine figures in tracked revenue. The playbook isn't fancy. It's just done right.
- →Direct line, no account managers
- →Weekly numbers, no jargon
- →Owner-operator pricing
- →Built for businesses, not portfolios
No fluff.
Just a system.
We tear apart your current funnel. Calls, clicks, cost-per-job — all of it.
A custom mix of channels, offers, and creative aimed at your zip code.
Live inside 14 days. Tracking phone-call to bank deposit, not vanity metrics.
Weekly tuning. The machine gets cheaper, faster, and louder over time.
Park City marketing questions
- Should I target short-term rental managers?
- Almost always yes. Turnover work is recurring, predictable and far less price-sensitive than one-off residential jobs.
- Is competition from Salt Lake a problem?
- It exists, but mountain-specific expertise and genuine local response times consistently beat valley companies driving up the canyon.
- When should I start winter marketing?
- September at the latest. Vendor lists for the season are largely set before the first storm.
- How large a budget do I need?
- Smaller than a major metro. Precision and relationships matter more than volume in this market.
Get found in Park City.
Tell us your Park City and Wasatch Back service area. We'll build the plan around it.